1. Target Scholars and Researchers Qualifications, expertise and competence Local and International Experts from government agencies and NGOs Institutional needs and priorities 2. Target Audience and Recipients Individuals Groups, organisations and universities NGO’s Local, regional, international Educators, intellectuals, religious leaders, politicians Muslims/ Non-Muslims 3. Target Languages English Bahasa Malaysia Arabic 4. Target Budgeting Government grants Fund raising Endowment investment and charities Donations and grants from the corporate sector Individual sponsors 5. Target Promotion Publications Marketing of research products Media Internet Networking Conferences and seminars 6. Target Implementation Time frames Research output and application Research impact Institutional achievements Measuring success and shortfall on targets 7. Target Evaluation and Continual Improvements Performance assessment Feedback and continual improvement strategies

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